Agricultural Technology Management Agency (ATMA) 
              
              What is ATMA ? 
              In order to address the key constraints faced by extension system  in the country with respect to reducing capacity of public extension services,  its lack of decentralized and demand driven focus, the Innovations in  Technology Dissemination component of National Agricultural Technology Project  (NATP) was implemented in seven States in the country namely, Andhra Pradesh,  Bihar, Himachal Pradesh, Jharkhand, Orissa, Maharashtra and Punjab through four  project districts in each State.  This component aimed at pilot testing  new institutional arrangements for technology dissemination at district level  and below in order to move towards an integrated extension delivery.  The  project process involved adopting bottom up planning procedures for setting the  research and extension agency in order to make the technology dissemination  farmer driven and farmer accountable.  The extension delivery was oriented  towards group approach catering to the location specific requirement of the  farmers.  Gender concerns have been given adequate emphasis under the  project. It functions as a registered society at District  level and serves as a focal point for integrating research and extension  activities and helps in decentralizing the management of agricultural  technology transfer.  
              Click here to view the pilot districts 
                 
              The purpose of NATP's innovation in Technology Dissemination   Component is to pilot test  new organizational arrangements and operational   procedures not merely strengthen the existing extension system. One key concept   or goal is to decentralize decision-making  to  the district level through the   creation of Agricultural  Technology  Management Agency (ATMA). A second goal is   to increase farmer input into programme planning and resource allocation,   especially at the Block level, and to increase accountability to stakeholders. A   third major goal is to increase programme coordination and integration, so that   the programme thrust such as farming System innovations, Farmer organization,   Technology gaps and Natural Resource Management can be more effectively and   efficiently implemented.  
              The ATMA at district level would be increasingly responsible for all the  technology dissemination activities at the district level. It would have  linkage with all the line departments, research organizations, non-governmental  organizations and agencies associated with agricultural development in the  district. Research and Extension units within the project districts such as ZRS  or substations, KVKs and the key line Departments of Agriculture, Animal  Husbandry, Horticulture and Fisheries etc. would become constituent members or Key stake holders of  ATMA. Each Research-Extension(R-E) unit would retain its institutional identity  and affiliation but programmes and procedures concerning district-wise R-E  activities would be determined by ATMA Governing Board to be implemented by its  Management Committee (MC).  
              Source: http://www.manage.gov.in/atma-shimla/atma.htm   
              This  Scheme was approved on 29th March, 2005. The Scheme has made extension system  farmer driven and farmer accountable. 237 Agricultural Technology Management  Agency (ATMA) at district level have been set up to operationalise the  extension reforms with active participation of farmers / farmer groups, NGOs,  Krishi Vigyan Kendras, Panchayati Raj Institutions and other Stakeholder  operating at district level and below. The release of funds are based on  Strategic Research and Extension plan (SEWP)/ State Extension Work Plans  (SEWPs) prepared by the State Governments. State level Extension Plans have  been developed keeping in mind the strategic extension needs of the farmers.  252 districts across all the States/UTs in the country were covered under  the scheme during the 10th Plan. 
              Top 
              Objectives : 
                          The  objectives of ATMA are  
              
                
                  - To strengthen research – extension – farmer linkages 
 
                  - To provide an effective mechanism for co-ordination       and management of activities of different agencies involved in technology adaption / validation and dissemination at the district level and below. 
 
                  - To increase the quality and type of technologies       being disseminated. 
 
                  - To move towards shared ownership of the agricultural       technology system by key shareholders. 
 
                  - To develop new partnerships with the private       institutions including NGOs.
 
                 
                Top 
               
              Salient Features of ATMA : 
              
              
                
                - Creating  Farmer Advisory Committee to improve feed back.
 
                  - Using NGOs to organize farmers. 
 
                  - Encouraging private sector involvement in technology       transfer. 
 
                  - Validation and refining technologies through research       units in the district. 
 
                  - Bottom up planning procedure. 
 
                  - Increased use of Information Technology (ARIS, WWW) 
 
                  - In-service training to increase staff competence. 
 
                  - Developing new Public-Private partnerships. 
 
                  - Formation and strengthening of farmer's  interest group
 
                 
               
              Top 
              Funding : 
              The scheme is suppported by the Central Government. The funding pattern is 90% by the central Government and 10% by the state government. The 10% state’s share shall consist of cash contribution of the State,  beneficiary contribution or the contribution of other non-governmental  organizations  
              Allocation of funds :  
               The entire X Plan outlay (Rs.226.07 crores) for the scheme  shall be utilized for activities to be implemented by States/ districts.   The decision on use of funds will be taken at 3 levels namely – Centre, State  and District.  
                An amount of Rs. 167.56  crores amounting to 77.53% has been allocated for district level programmes.  
                An amount of Rs. 22.15  crores amounting to 10.25% has been allocated for State level programmes.  
                An amount of Rs. 26.41  crores amounting to 12.22% shall be available under the control of the  Government of India.  This amount shall be utilized for innovative  activities to be approved by the Government of India.  However,  implementation of these activities will be done by States/districts.  
              
                
                   OPERATIONALIZING    FARM SCHOOL AT BLOCK / GRAM PANCHAYAT LEVEL - COST NORMS/ CEILINGS  | 
                 
                
                  | S.No | 
                  At    Farm School (Block /GP Level)  | 
                  Rupees  | 
                 
                
                  1  | 
                  Frontline demonstration at Farm    School on a maximum area of 2.5 acre @ Rs.4000/- per acre.  | 
                  10,000  | 
                 
                
                  2  | 
                  One-time grant towards logistics    support to Farm School  | 
                  5,000  | 
                 
                
                  3  | 
                  Contingency  | 
                  2,500  | 
                 
                
                  4  | 
                  IPM Kit to 25 Farm School trainees    @ Rs. 200/- per kit.  | 
                  5,000  | 
                 
                
                  5  | 
                  Details of interactions / training    at Farm School   | 
                     | 
                 
                
                     | 
                  (a) Honorarium for maximum two    external trainer for maximum 6 visit @ maximum of Rs.250 per visit per    trainer  | 
                  3,000  | 
                 
                
                     | 
                  (b) Travel expenses for maximum two    external trainer for maximum 6 visits @ maximum of Rs.150 per trainer per    visit   | 
                  1,800  | 
                 
                
                     | 
                  (c) Food  expenses for 28    participants @ Rs.30 per participant per day for 6 events.  | 
                  5,040  | 
                 
                
                     | 
                  (d) Printed literature @ Rs.50 per    participant for 28 participants and trainers  | 
                  1,400  | 
                 
                
                     | 
                  Total :  | 
                  33,740  | 
                 
                
                  6  | 
                  Maximum service charge to achiever    farmer/Implementing agency running the Farm School, as per decision of GB,    ATMA  | 
                  3,374  | 
                 
                
                  7  | 
                  Training of achiever farmer  | 
                  8500  | 
                 
                
                  8  | 
                  Exposure Visit of achiever    farmer   | 
                  4800  | 
                 
                
                     | 
                  Grand Total :  | 
                  50,414  | 
                 
                
                   | 
                     | 
                     | 
                 
                
                  NOTES  | 
                 
                
                  (i)  | 
                  Unit cost ceiling for FLDs at Sl.    No.1 is as per norms approved in the Cafeteria.  | 
                 
                
                  (ii)  | 
                  Cost of IPM Kit at Sl. No. 4 is    similar to cost norms of FFS on IPM.  | 
                 
                
                  (iii)  | 
                  Achiever Farmer hosting the Farm    School would not be eligible for honorarium.  | 
                 
                
                  (iv)  | 
                  Maximum Service Charge at Sl. No.    6 above is as per existing approval under the scheme.  | 
                 
                
                  (v)  | 
                  Achiever Farmer hosting the Farm    School would qualify as Extension Functionary belonging to the    non-governmental sector.  | 
                 
                
                  (vi)  | 
                  Training of Achiever Farmer at Sl.    No. 7 above is as per norms approved in the Cafeteria. (As per Activity A-2    of Cafeteria - Rs.650 per day + admissible TA/ DA.  Cost calculation is    on the basis of average 10 days, i.e.,  Rs.6,500/- for training and    Rs.2,000/- for travel expenses)  | 
                 
                
                  (vii)  | 
                  Exposure Visit of achiever farmer    at Sl. No. 8 above is as per norms approved in the Cafeteria (as per Activity    A.3 - Rs.1800 @ Rs.200/- per day for maximum 9 days and Rs.3000/- towards    admissible TA/ DA).  | 
                 
                
                  (viii)  | 
                  Trainees at Farm School would    preferably be leaders of Commodity Interest Groups (CIGs) on whose field    Field Demonstration would have been supported under the Scheme.  | 
                 
                
                  (ix)  | 
                  If trainees are farmers and not    Commodity Interest Groups (CIG) leaders, they should be chosen preferably by the Gram Sabha.    | 
                 
                
                  (x)  | 
                  Trainees would  bear their    own  travel expenses, which would suffice as their beneficiary    contribution to the activity.  | 
                 
                
                  (xi)  | 
                  Maximum number of days for    ineraction/ training at Farm School may include a pre-sowing and post-harvest    stages as well.  It may be decided by ATMA GB at the time of its    approval. Also, IDWG, Chairman may, at his discretion, change the total    number of days for interaction/ training at Farm School.  | 
                 
                
                  (xii)  | 
                  Ceiling for individual items of    cost as Sl.1 to 8 above will not be exceeded.  | 
                 
               
              Top 
              
              
                
                  Beneficiaries   | 
                  Individual,Community,Women,Farmers/ Farm Women groups  | 
                   
                  
                
                  Benefits   | 
                  Exposure visit, Melas/ Fairs,Empowerment of farmers and farm women groups, Rewards and Incentives  | 
                 
                
                  Details  | 
                  Farmers/ Farm Women Interest    groups are given training for demand driven production and marketing of farm    produce. Rewards and incentives are given to the best performing groups  | 
                 
               
                 
           |