|
14. Assistance For Marketing of Non Farm Products of Rural Women (MAHIMA)
The scheme envisages in providing loan and also assistance in grant to the Registered Voluntary Agencies (VA), Non-Governmental Organisations (NGOs) and other promotional organisations engaged in marketing the products of rural women.
The salient features of the above scheme are as under :
Eligibility :
The Vas\NGOs and other promotional organisations including co-operatives, federations of marketing organisations engaged in the business of marketing of women’s products are eligible to be covered under the scheme. The organisations should have been working for at least 3 years with proven track record and experience in production /marketing of rural products and should satisfy the norms of the financing banks and NABARD prescribed from time to time.
Eligible activities :
- Organising rural women to enhance their bargaining strength vis a vis market forces.
- Support for forward and backward linkage.
- Provision of integrated marketing services including survey, purchase, sale, publicity, production cum sale, construction of sheds, stalls, counters, racks etc, design support, packaging branding/labelling, weighting and grading , testing, and other equipments etc.
Common marketing activities such as common storage facilities, freezers, labelling, packaging etc.
Quantum of grant / Assistance :
The quantum of assistance by way of promotional grant would normally be restricted to Rs.5000/- per women entrepreneur to be covered by the agency concerned or up to 25% of the minimum sales turnover of Rs.10 lakh envisaged to be achieved within 3 years, whichever is lower. In other words would mean that the promotional grant assistance would normally be limited to Rs.2.50 lakh per agency, in case the agency is able to cover a minimum of 50 women individually or in groups, with a turnover of Rs.10 lakhs in order to make it operationally viable, at least, over a period of 3 years. |
