Marketing
The three wings are carrying out the marketing of milk and milk products of the Federation namely
1. Metro Liquid milk marketing.
2. Metro Milk Product marketing.
3. Up country marketing.
The product wing of the Federation located at Nandanam directly carries of marketing of the products in Chennai Metro and suburbs. The products are stored at the Godown at Ambattur and distributed to the outlets.
The sales of milk in sachets is being carried out through 24 zones, 516 Depots, 364 Distribution Points, 35 Whole Sale Milk Distributors, 89 Milk Retailers and 48 Milk Consumers’ Co-operative Societies. The sale of milk product is being carried out through 42 parlours, 185 Franchise Retail Outlets (FROs), 12 Wholesale dealers, and 4824 Retailers. The Federation also caters to the needs for functions like marriages by booking Special Orders.
Standardised milk, Buffalo milk and double toned milk are being sold through 218 Automatic Vending Machines (AVM) and 185 FRPs to the city consumers. Milk products are also sold in certain AVM Units. Sachet milk sales are also carried out in AVM units.
Milk Selling Price
The selling price of Toned / Standardised / Full Cream milk in sachets and in AVM units are as detailed below:
Sachet Milk
Toned Milk (Per Litre) |
Standardised Milk (Per litre) |
Full Cream Milk (Per litre) |
Double Toned Milk (Per litre) |
3.0% / 8.5% |
4.5% / 8.5% |
6.0% / 9.0% |
2.0% / 9.0% |
Card |
MRP |
Card |
MRP |
Card |
MRP |
Card |
MRP |
Rs. 24 |
Rs. 27 |
Rs .29 |
Rs. 31 |
Rs. 33 |
Rs. 35 |
Rs. 23 |
Rs. 24 |
AVM units
Standardised Milk (Per litre) |
4.5% / 8.5% |
Card |
MRP |
Rs. 29 |
Rs. 31 |
Source:http://www.aavinmilk.com |